American Homeowners Association -- AHA -- Signs Marketing Agreement with iVillage

Exclusive Agreement Includes Revenue Share on AHA Memberships Sold, Expands iVillage's Transactional Revenue Offering

July 9, 2002

iVillage Inc. (Nasdaq: IVIL - News), a leading women's media company and the number one source for women's information online, and the American Homeowners Association (AHA)®, the nation's #1 member-based homeowner organization, today announced a marketing agreement to promote several of AHA's membership subscription services across the iVillage network.

The agreement, which provides a minimum of 8 million monthly impressions and certain exclusivities to AHA, guarantees iVillage minimum monthly payments from AHA in addition to an equal share of net revenue from AHA memberships sold to iVillage visitors in excess of a minimum.

Douglas W. McCormick, Chairman & CEO, iVillage Inc., commented, "AHA has a history of creating profitable membership programs; this agreement is a concrete example of iVillage's commitment to expanding our revenue sources."

"iVillage's audience of women seeking reliable solutions, savings and time-saving convenience is a great fit for AHA. Our focus in filling needs and providing solutions for the same target audience makes this a smart partnership for both companies," said Richard J. Roll, Founder and President of AHA." AHA members can save thousands of dollars or more annually on home-related expenses, the largest budget item for all Americans which represent a third of all expenditures," Roll said.

AHA's 30 membership benefits offer homeowners and first-time buyers savings and convenience through over 200,000 participating providers nationally, including 24/7 emergencey assistance through 40,000 pre-screened contractors, free legal consulations with a choice of over 6,000 lawyers, grocery savings through 170,000 supermarkets, and guaranteed lowest price shopping for over 50,000 top brand name products. AHA's award-winning AHA Home University provides members free access to over 100 authoritative courses with unique benefits, knowledge and discounts to simplify buying, selling, owning, maintaining and improving their homes.

About RealHome, Inc.

RealHome, Inc., a fast-growing multi-media marketing company, owns and operates the American Homeowners Association (AHA)®, and the American Health Association® (Healthy Advantage®) These companies market highly successful membership programs that give consumers authoritative on-line information and year-round savings on all their home and health-related costs. RealHome, Inc. utilizes proprietary technology to deliver and optimize profitable subscription-based marketing programs through online and offline affinity partnerships.

About AHA

AHA's mission is to deliver membership services to homeowners and aspiring homeowners to expand their purchasing power, provide reliable resources in case of a household or home repair emergency, help members make more informed decisions, and represent their key interests in both the public and private sectors. AHA is a recognized authority on all aspects of homeownership and is used as a media resource constantly with hundreds of media mentions each month across the country in local newspapers and on radio programs. AHA has been featured on CNN, CNBC, Money Magazine, CBS, Ladies Home Journal and other leading media outlets.

About iVillage Inc.

iVillage Inc. is a leading women's media company and the number one source for women's information online. iVillage includes,, Business Women's Network, Lamaze Publishing, The Newborn Channel, iVillage Solutions, and is a leading online women's destination providing practical solutions and everyday support for women 18 and over. Lamaze Publishing produces advertising-supported educational materials for expectant and new parents. The Newborn Channel is a satellite television network in approximately 1,100 hospitals nationwide. is organized into branded communities across multiple topics of high importance to women and offers interactive services, peer support, content and online access to experts and tailored shopping opportnities. Content areas include Astrology, Babies, Beauty, Diet & Fitness, Entertainment, Food, Health, Home & Garden, Lamaze, Money, Parenting, Pets, Pregnancy, Relationships, Shopping, and Work.

Established in 1995 and headquartered in New York City, iVillage Inc. (Nasdaq: IVIL - News) is recognized as an industry leader in developing innovative sponsorship and commerce relatioships that match the desire of marketers to reach women with the needs of members for relevant information and services.

Safe Harbor Statement under the Private Securities Litigation Reform Ac of 1995:

iVillage Inc. has included in this press release certain "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995 concerning iVillage's business, operations and financial condition. The words or phrases "can be", "expects", "may affect", "may depend", "believes", "estimate", "project" and similar words and phrases are intended to identify such forward-looking statements. Such forward-looking statements are subject to various known and unknown risks and uncertainties and iVillage cautions you that any forward-looking information provided by or on behalf of iVillage is not a guarantee of future performance. Actual results could differ materially from those anticipated in such forward-looking statements due to a number of factors, some of which are beyond iVillage's control, in addition to those discussed in iVillage's other press releases, public filings and statements by iVillage management, including (i) the volatile and competitive nature of the media industry, (ii) changes in domestic and foreign economic, political and market conditions, (iii) the effect of federal, state and foreign regulation on iVillage's business, (iv) the impact of recent and future acquisitions and joint ventures on iVillage's business and financial condition, (v) iVillage's ability to establish and maintain relationships with advertisers, sponsors, and other third party providers and partners, and (vi) the impact of pending litigation on iVillage's business and financial condition. All such forward-looking statements are current only as of the date on which such statements were made. iVillage does not undertake any obligation to publicly update any forward-looking statement to reflect events or circumstances after the date on which any such statement is made or to reflect the occurence of unanticipated events.

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