American Homeowners Association (AHA) Renews and Expands Marketing Agreement with iVillage

July 31, 2003

NEW YORK, and STAMFORD, Conn., July 31 /PRNewswire-FirstCall/ -- iVillage Inc. (Nasdaq: IVIL - News), a leading women's media company and the number one source for women's information online, and American Homeowners Association (AHA)®, the nation's #1 member-based homeowner organization, today announced a renewed and expanded marketing relationship. Under the new agreement, AHA will market to iVillage visitors several subscription services of interest to women. The expanded relationship aims to more deeply impact the iVillage audience and provide solutions for their core needs in the Healthcare and Homeownership categories.

"This expansion of our relationship with AHA demonstrates how smart marketers targeting women understand the benefits of being on the iVillage Network," said Douglas W. McCormick, Chairman and CEO, iVillage Inc. "The fact that AHA has not only renewed but also expanded its relationship with iVillage speaks volumes about the kind of results we can deliver."

"Our Healthy Advantage® membership service makes healthcare more accessible to the masses," said Richard J. Roll, Founder and President of AHA. "Nearly three in 10 of American women had no health coverage at some point in the past year according to Kaiser Women's Health Survey. Our program offers them a leg up on all health related expenses by providing deep discounts."

AHA, on behalf of its American Health Association affiliate, will market the Healthy Advantage® savings program, which offers savings of up to 60% on the most common day-to-day healthcare needs including vision, dental, prescriptions, and more through over 600,000 physicians, pharmacies, dentists, and other health providers nationwide. It also offers the convenience of online accessibility including a search function for local provider listings.

In the homeowner category, AHA will continue to market its homeowner membership benefits to women on iVillage, as well. Single women are the second largest segment of homebuyers so far this year, accounting for 21% of transactions, according to a recent survey by the National Association of Realtors®. Fannie Mae has forecast that female-owned households will increase to nearly 31 million -- 28 percent of all households in the U.S. -- by 2010.

AHA's 30 membership benefits offer homeowners and first-time buyers savings and convenience through over 200,000 participating providers nationally, including 24/7 emergency assistance through 40,000 pre-screened contractors, free legal consultations with a choice of over 6,000 lawyers, and grocery savings through 170,000 supermarkets. Members also have access to AHA's award-winning AHA Home University(SM), which features over 100 authoritative courses designed to help members improve the process of buying, selling, financing, maintaining and remodeling their homes.

One of the new AHA membership benefits provides guaranteed free shipping and rebates of up to $25 on online purchases through over 600 top brand name merchants including Old Navy, Best Buy, Wal-Mart, Disney, Lane Bryant, KB Toys, Circuit City, and Payless Shoe Source.

An additional new feature of the AHA Membership is a prescreened remodeling contractor matching service backed by a $1,000 satisfaction completion guarantee. Members are able to receive competitive bids from contractors who have been prescreened for critical criteria, and have special access to contractor reviews from other users.

More details are available at,, and

About RealHome, Inc.

AHA is a subsidiary of RealHome, Inc., a fast-growing multi-media marketing company that owns and operates American Homeowners Association (AHA)�, and the American Health Association� (Healthy Advantage�) These companies market highly successful membership programs that give consumers authoritative on-line information and year-round savings on all their home and health-related costs. RealHome, Inc. utilizes proprietary technology to deliver and optimize profitable subscription-based marketing programs through online and offline affinity partnerships.

About AHA

AHA's mission is to deliver membership services to homeowners and aspiring homeowners to expand their purchasing power, provide reliable resources in case of a household or home repair emergency, help members make more informed decisions, and represent their key interests in both the public and private sectors. AHA is a recognized authority on all aspects of homeownership and is used as a media resource constantly with hundreds of media mentions each month across the country in local newspapers and on radio programs. AHA has been featured on CNN, CNBC, Money Magazine, CBS, Ladies Home Journal and other leading media outlets.

About iVillage Inc.

iVillage Inc. is a leading women's media company and the number one source for women's information online. iVillage operates the Web site, Networks, Inc. (operator of the Web site), iVillage Parenting Network, Inc., Public Affairs Group, Inc.,, Inc., iVillage Consulting (formerly iVillage Solutions), and Knowledgeweb, Inc. (operator of the Web site). and are leading women's online destinations providing practical solutions and everyday support for women 18 and over. iVillage Parenting Network is a holding company for Lamaze Publishing Company, a publisher of advertiser supported educational materials for expectant and new parents, and iVillage Integrated Properties, Inc., the operator of The Newborn Channel, a satellite television network broadcast in over 1,050 hospitals nationwide, and the publisher of Baby Steps magazine. Public Affairs Group is comprised of three divisions: Business Women's Network, Diversity Best Practices and Best Practices in Corporate Communications, each offering extensive databases of pertinent information to subscribing companies and members. provides promotions and direct marketing programs that are integrated with customers' offline marketing initiatives. is organized into channels and communities across multiple topics of high importance to women and offers interactive services, peer support, content and online access to experts and tailored shopping opportunities. The major content areas include Babies, Beauty, Diet & Fitness, Entertainment, Food, Health, Home & Garden, Horoscopes, Money, Parenting, Pets, Pregnancy, Quizzes, Relationships and Work. iVillage facilitates use across content areas by providing a similar look and feel within each area and across the network, resulting in a consistent and strongly branded Web site. Established in 1995 and headquartered in New York City, iVillage Inc. (Nasdaq: IVIL - News) is recognized as an industry leader in developing innovative sponsorship and commerce relationships that match the desire of marketers to reach women with the needs of members for relevant information and services. Membership to is free and provides features such as personal homepages, message boards and other community tools.

Page views for the iVillage network of Web sites have grown to a monthly average of over 420 million for the quarter ended March 31, 2003. In June 2003, according to comScore Media Metrix, iVillage ranked 30th among the top 100 Web and Digital Media properties with 15 million unique visitors in the United States and had an average reach of approximately 10% of the total online population. Also according to comScore Media Metrix, during this period visitors returned an average of nearly 2 times per month.

Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995:

iVillage Inc. has included in this press release certain "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995 concerning iVillage's business, operations and financial condition. The words or phrases "can be," "expects," "may affect," "may depend," "believes," "estimate," "project" and similar words and phrases are intended to identify such forward-looking statements. Such forward-looking statements are subject to various known and unknown risks and uncertainties and iVillage cautions you that any forward-looking information provided by or on behalf of iVillage is not a guarantee of future performance. Actual results could differ materially from those anticipated in such forward-looking statements due to a number of factors, some of which are beyond iVillage's control, in addition to those discussed in iVillage's other press releases, public filings and statements by iVillage's management, including (i) the volatile and competitive nature of the media industry, (ii) changes in domestic and foreign economic, political and market conditions, (iii) the effect of federal, state and foreign regulation on iVillage's business, (iv) the impact of recent and future acquisitions and joint ventures on iVillage's business and financial condition, (v) iVillage's ability to establish and maintain relationships with advertisers, sponsors, and other third party providers and partners, and (vi) the impact of pending litigation on iVillage's business and financial condition. All such forward-looking statements are current only as of the date on which such statements were made. iVillage does not undertake any obligation to publicly update any forward-looking statement to reflect events or circumstances after the date on which any such statement is made or to reflect the occurrence of unanticipated events.

Source: iVillage Inc.; American Homeowners Association
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