Steps to Hiring a Seller's Agent
Welcome to Sales!It�s a new ballgame.
thought you'd be in the home sales business, did you? Join the club. More homes
are being sold than ever before, for lots of reasons. Pick yours: new job, job
transfer, moving up to a second home, or moving on to a retirement community...
the list goes on.
Why Worry? It's Only Your Time and Money!
matter what the circumstances, you want the experience to be smooth, relatively
quick, and profitable. NOTHING is more important to your ultimate success than
selecting the right broker. You need a real professional. Choose the wrong person,
and you're doomed to fail or flounder along the way.
BasicsHere are the four basic steps to keep in mind:
� Interview Several Candidates
Don't hire the first person to send
you a flyer boasting about selling a few homes in your neighborhood. Get referrals
from friends, associates and neighbors. Be sure to interview several people from
different agencies. Pay very close attention to their qualifications but stay
attuned to their personality, too, is it a good match to yours?
2 � Check their Track Record
Make sure the agent you hire has the experience,
training and support you need. Be sure to ask:
The bottom line is, how many sales transactions did the agent close last year?
Don't forget to ask if your agent advertises nationally on the Internet or real
estate classifieds-the aggressive marketing plan always includes national exposure.
3 � Ask About Support and Customer Service
Many top producing agents
have assistants that handle various tasks related to marketing and the final sales
transaction. It actually helps to have several people working for you, but make
sure your agent personally handles the contract negotiations and closing.
How does you agent like to communicate, and how often? If you want updates every
other day by phone or e-mail, then say so.
Step 4 � Ask About Their
You have a right-to-know as a consumer about the
agent's ethical background. Make a call to the state board of Realtors(r). Find
out if any complaints or violations exist on his or her record. Ask the agent
if he or she has ever had a complaint from the local board or association of Realtors(r),
or a lawsuit filed over a sales transaction. Finally, ask if the individual Realtor
or agency has errors-and-omissions insurance.
Start Off on the Right
TrackIt will make all the difference.
Of course, there's more to
the process of marketing and selling a home than picking the right seller's agent.
But this hiring decision can MAKE or BREAK that critical debut when you first
put your house on the market.
Who You End Up With Affects What You End
Follow these four steps and you'll start on the right track.
Now, let's look at some pitfalls to avoid...
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